100 Million Daily Searches: Data Reveals How Malaysians Are Shopping on Tiktok
Q1: Why are Malaysian shoppers using TikTok instead of traditional e-commerce platforms?
Malaysian buyers increasingly search TikTok to see real people testing and reviewing goods in video format rather than relying on curated studio photos. Live demonstrations, local language reviews, and interactive question-and-answer sessions provide higher purchasing confidence, generating more than 100 million product searches daily.
Q2: What risks does the MCMC Online Safety Act 2025 pose to active sellers?
The statutory demand issued under Section 39 targets content moderation failures with potential fines of up to RM10 million. If ByteDance encounters operational sanctions or platform throttling due to non-compliance, merchant livestreams, affiliate links, and payment settlements could suffer brief disruptions. Sellers should maintain multi-channel sales operations to mitigate single-platform exposure.
Q3: How can Malaysian merchants tap into the 48% sales growth?
Merchants should list products through the TikTok Shop seller center Malaysia, distribute free product samples to micro-affiliates, optimize item titles for search terms, and host consistent livestreams during peak mobile usage hours between 8:00 PM and 11:30 PM local time.
