Cochise Tour & Festival Rollout: Key Performance Dates and Stage Takeovers
In May 2021, Cochise partnered with fellow internet luminary $NOT to release "Tell Em." Produced by Cole Bennett's Lyrical Lemonade ecosystem, the track became an immediate cultural runaway. Driven by ethereal synths and a rubbery, buoyant flow, the track quickly crossed the threshold for RIAA platinum certification, firmly positioning Cochise as a premier Columbia Records artist with genuine streaming power.
His connection with digital natives expanded into gaming culture. In January 2023, Psyonix partnered with Cochise to headline the Rocket League Neon Nights in-game event. Forbes reported that the takeover integrated his music directly into dynamic arena gameplay, accompanied by custom vehicular cosmetics. The collaboration reached tens of millions of active players, cementing his identity at the intersection of streaming culture, competitive esports, and hip-hop.
