New Era Seasonal Sales and Promo Drops: How to Time Your Purchases
| Shopping Window | Expected Discount Range | Eligible Product Categories |
|---|---|---|
| Post-Holiday Flush (January, February) | 30%, 50% off | Winter apparel, sideline pom beanies, outgoing season silhouettes |
| Mid-Year Clearance (June, July) | 25%, 40% off | Spring collections, past-year NBA/NFL drafts, selected 9FIFTY snapbacks |
| Fall Back-to-School (August, September) | 15%, 20% off | College team gear, backpacks, general streetwear collections |
| Black Friday & Cyber Week (Late November) | 30%, 35% sitewide (tiered) | Broadest coverage; excludes tier-one hype drops and fresh collabs |
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