Project Cloud Shoes Buyer's Guide: Sizing, Best Styles, and Amazon Deal Hacks
Evaluating the brand's durability means looking past exterior styling to examine underlying materials. The upper shell across the core cold-weather series uses genuine cowhide suede. Many colorways come treated with a factory-applied water-resistant suede coating capable of shedding light drizzle and mist. Submersion in snow slush or standing water will overwhelm this exterior barrier; treating the suede with an aftermarket fluoropolymer spray remains an advisable protective measure.
Under the footbed lies a layered core. The top layer features a memory foam footbed designed to mold quickly to the wearer's plantar contours. This delivers that immediate "walking on marshmallows" sensation celebrated across social platforms. Beneath that plush memory foam sits an arch support chassis. Unlike rigid medical-grade orthotics made from molded cork or hard polypropylene, Project Cloud implements a semi-flexible, medium-density EVA curve. It offers noticeable relief for mild pronation, though runners with severe plantar fasciitis will find it softer than clinical intervention devices.
The foundation consists of a lightweight EVA outsole. Injection-molded EVA keeps the total shoe weight down to a remarkably light 9 to 11 ounces per boot. The platform absorbs sidewalk impact efficiently. The trade-off is mechanical abrasion resistance. While deep rubber lug soles handle rough concrete for years, exposed EVA outsoles wear smooth faster when exposed to daily outdoor asphalt grinding.
