Remembering Brandon Moore: the Rise, Peak, and Legacy of the 'What Are Those?' Creator
The cultural trajectory of Moore's spontaneous video moved from street comedy to institutional entertainment faster than almost any other early Vine creation.
| Timeframe | Platform / Event | Cultural Significance |
|---|---|---|
| June 2015 | Vine Upload | Young Busco records a Berkeley police officer's shoes; the clip garners tens of millions of loops within weeks. |
| August 2015 | Michael Jordan Flight School | A teenage camper yells the catchphrase directly at NBA icon Michael Jordan, showing mainstream penetration across sports. |
| February 2018 | Marvel's Black Panther | Princess Shuri uses the phrase on King T'Challa's sandals, enshrining the joke in a $1.3B cinematic release. |
| November 2018 | Young Busco's Sudden Passing | Moore dies at age 31, bringing attention to the lack of creator protections and residuals for early viral originators. |
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