The Craze Behind Juju Beans: How a Lakewood Roaster Took over Coffee Feeds
Behind the glossy social media clips lies rigorous procurement. The Rochas work with select green coffee sourcing cooperatives in Colombia, Ethiopia, and Guatemala, paying premiums 40% to 75% above fair-trade minimums to lock in micro-lots scoring 87 points or higher on the SCA scale. Nick Rocha maintains that roast profiles must highlight origin characteristics rather than process-driven defects.
| Bean / Lineup | Origin & Processing | Flavor Profile Notes | Recommended Brewing |
|---|---|---|---|
| JuJu Signature Blend | 60% Huila (Washed), 40% Guji (Natural) | Dark cacao, blueberry compote, golden raisin | Espresso, Moka pot, French press |
| Lakewood Reserve | Antioquia, Colombia (Anaerobic Ferment) | Spiced rum, blood orange, brown sugar | Pour-over (V60 / Kalita Wave) |
| Yirgacheffe Lot 04 | Gedeo Zone, Ethiopia (Fully Washed) | Jasmine blossom, bergamot, peach nectar | Aeropress, iced drip, light pour-over |
| Do-si-do Base Roast | Cerrado Mineiro, Brazil (Pulped Natural) | Toasted peanut, fudge, molasses | Milk-based espresso drinks, cold brew |
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