The Funniest 'It's Gonna Be May' Memes Dominating Timelines and Feeds Right Now
Celebrities handle viral mockery in one of two ways. They file copyright complaints and issue stern denials, or they join the bit. Timberlake opted for full collaboration.
In 2016, Timberlake logged onto Twitter on April 29 to publish a simple tease: "EVERYBODY GROOVE AND EVERYBODY SHOW ME WHAT YOU GOT..." followed twelve hours later by a nod to the upcoming month. By 2020, he took things further, posting short comedic video clips acknowledging the inevitable onslaught.
Bandmates Lance Bass, JC Chasez, Joey Fatone, and Chris Kirkpatrick have joined the act with their own sketches on modern platforms. Bass has built entire TikTok campaigns around the track each spring, lip-syncing to his former bandmate's isolated vocals. By actively participating, the group transformed an affectionate piece of internet ridicule into sustained catalog streaming revenue every spring.
