The Ordinary Serum Foundation Restock News: Timeline, Availability, and Current Stock
The lifecycle of the foundation traces a volatile trajectory through modern cosmetics history, moving from viral sensation to absolute cancellation, and finally to modern replenishment cycles.
| Phase / Era | Retail Price (US / UK) | Production Status | Market Dynamics |
|---|---|---|---|
| Original Launch (2017, 2021) | $6.70 / £5.90 | Active (Serum & Coverage) | Massive viral interest; persistent 25,000+ online waitlists. |
| The Cut (Dec 2022, Jan 2025) | N/A (Secondary: $25, $40) | Completely Discontinued | Unofficial resales surge; widespread community petitions for return. |
| Surprise Return (Feb 2025) | $8.00 / £6.40 | Serum Only (Coverage Axed) | Immediate stockouts within 48 hours across primary digital channels. |
| Stabilization Cycle (2025, Present) | $8.00 / £6.40 | Ongoing Regional Batches | Rolling restocks; inventory tracked via automated retail monitors. |
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