'They're Taking the Hobbits to Isengard' Explained: Lyrics, Origins, and Bloom's Reprise
When Beekveld published the Flash file, Albino Blacksheep was an epicenter for web animators. Users did not swipe through endless vertical feeds. Instead, they loaded individual SWF files that looped indefinitely in browser tabs. Within weeks, the track logged millions of plays, driven strictly by message boards, IRC channels, and campus networks.
The emergence of YouTube accelerated its reach. Community members captured the Flash stream and mirrored it onto the fledgling video service. These unofficial mirrors rapidly collected tens of millions of views. The video joined an exclusive pantheon of early web artifacts that defined digital humor before commercial monetization transformed the internet.
Crucially, Beekveld never pursued aggressive copyright strikes against the re-uploads. That hands-off stance allowed the meme to proliferate freely, inspiring ten-hour endurance loops, orchestral rearrangements, metal covers, and chiptune variations across the globe.